Thursday, 8 March 2012

Question 3 of Evaluation - "What kind of media institution might distribute your media product and why?"

Austen and my opening to a thriller film, called ‘Death Watch’, is an independent thriller film. Austen and I discussed the kind of media institution which would distribute our media product and very quickly realised that our thriller film is of non-mainstream culture.

Our film, I believe, would appeal greatly to the likes of ‘Warp Films’ because of its original feel and very straight-to-the-point narrative. On the other hand, I do not believe that it would appeal to the likes of ‘Working Title’ for many reasons - funding from ‘Working Title’ would be very hard because our film would appeal to a niche audience, who, generally, would watch very original cinematography with a younger generation of actors and actresses.
Further, our opening to a thriller film does not include mainstream actors or actresses, something of which ‘Working Title’ films are very much inclusive of. Popular ‘Working Title’ actors and actresses would include the likes of Benedict Cumberbatch and Colin Firth from the 2011 film ‘Tinker Tailor Soldier Spy’.
Going back to ‘Warp Films’, this company may be more interested in the funding of our thriller film, unlike ‘Working Title’, due to non-mainstream cast. Both myself and Austen are actors in the film, but have also directed and produced the entire opening, an entity of which ‘Warp Films’ may be intrigued in.
Moreover, social networking sites across the internet are a very powerful way of gaining fans or to advertise ‘Death Watch’. Many people sign up to sites such as Facebook, Twitter, Myspace, and even YouTube to view and watch online activity. By publicly broadcasting our thriller film across these website, we can interact with the general public to find out what they think of our media production. Much like the questionnaires which were completed by people for our final edit of the thriller film opening, we can gain public opinion which could influence our production and make it more of a success. Online advertising is the best way to go for a non-mainstream and very low budget independent film like ‘Death Watch’ because of the costs involved otherwise.
In terms of distributing our film, Cinema City tend to show independent films at low budget. Not only this, but they specialise in showing films with irregular genres. An example of a reasonably low budget film is the 2010 science fiction film ‘Monsters’, directed by Gareth Edwards which had less than a £300,000 budget. This film was distributed by Vertigo Films, a UK Media company who distribute commercially driven independent cinema. What’s even more impressive, is that ‘Monsters’ used YouTube to advertise their trailer and gained nearly 2 million views - these sorts of statistics just goes to show how powerful free internet advertising really can be!
What’s more, the 2006 film ‘This Is England’, directed by Shane Meadows, shows aspects of anti-social behaviour from young, troubled men - not only this, and just like our film, ‘Death Watch’, ‘This Is England’ contained some unknown cast members and improvised scripts. In a way, this is very reflective of our opening to a thriller film - it has similar characteristics and is aimed more towards the likes of ‘Warp Films’.

1 comment:

  1. A proficient response - your Level will be strengthened if you embed images of specific outlets and screen shots or moving footage from clips from a Working Title film and Warp film so that it evident that you understand the differences between audiences who Working Title target and audiences Warp Films target.

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